May 31, 2012

2011-12 Communications Wrap Up

By Summer Brill, 2011-12 Communications VP

Summer Brill
I want to take a moment to thank the Communications Committee of 2011-12 for their awesome teamwork this year! Together, we accomplished so much and I so appreciate the effort our committee members put into improving the efficiency of our communications and increasing the exposure of our League work to our members and community. I hope to have the opportunity to work with each of these ladies again as they really energized and inspired me this year.

We have two great staff members who also contribute to the Communications Committee, in addition to their other League workload. Kris Spencer Jones handles all of our graphic design work for all of our communications needs including Piper. She also worked hard this year to create our online pre-branded templates and the League banners you will begin to see at our League events. There is not enough room on this page to highlight all she does to help us out, but we thank you very much Kris! Kathy Moran has also joined in on the communications fun and is now helping with some of the website administration. She works on the calendar and registration and this has really freed up our volunteer website manager to focus on website content. Thank you Kris and Kathy!

I also want to thank our 2011-12 League President, Meaux Costello, and our Board. They were very enthusiastic supporters of our Committee’s work and without their support I do not think we would have been able to move many of our ideas forward.

And to all our members, thank you for rolling with all the changes to our Communications processes throughout the year. It is not easy to continue to carry on your League duties when the rules are changing simultaneously (and seemingly constantly!), but we appreciate your understanding and adoption of our Web Forms, Branding Policy and Templates so quickly.

It was a very rewarding experience to serve on Communications this year. I’d like to take a moment to highlight some of the work of our Committee this year and remind you of the tools and resources you have for your communications needs for your committees going forward:

  • League branded t-shirts: wear them with pride when you represent the League, thank you to our sponsor Courtney Charney for your generous donation and support!
  • Online League Merchandise: Now you can purchase your own JLPA-MP branded merchandise and apparel! Check out our store (This is not a fundraiser for the League)
  • Web Forms: Find them in the Communications section of the website and submit all of your marketing requests for eNews and social media and your Calendar and Registration requests. Don’t forget to get your content approved first!
  • Branding Policy: Our Board approved a League Branding policy to ensure consistent use of our League Brand to increase our visibility in the community. You will continue to receive training on this throughout the year.
  • Branded Templates: Find them in the Communications section of the website. Templates were created to help streamline the marketing approval process and maintain the Branding Policy. These templates are your flyers, postcards and invitations for both public and League only events.
  • Online Member Spotlight Forms: Love reading about your fellow members on our Blog? The process is now streamlined online, keep an eye on eNews, Facebook and the Member Landing Page for the latest survey and participate!
  • League Video on Website: We now have a short video highlighting what we do and how we do it. It is housed on the front page of our website and is a great resource to point potential donors and prospective members to for more information on our League.
  • Policies and Guidelines online: We are moving toward laying out our guidelines and policies directly on our website so they are easier to find and understand. Checkout the Guidelines Tab in the Communications section of the website. We will continue to update this section, so check back often.
  • Piper Update: Our Piper team updated our magazine layout with photos of our contributing members and references to more information on our website and social media. It has a fresh look and feel…up next…iPiper???
  • Reporters: We introduced League Reporters this year who went out to attend League events and write Facebook, Blog and Piper articles on our League activities. This resulted in an increase in Blog participants and more coverage on our League events. To request a Reporter to attend your event, submit a Reporter Request Form in Web Forms.

Have a great 2012-13 League year!

No comments:

Post a Comment